How I Climbed to a $100k Year by First Changing My Identity

Spoiler alert: it’s not about hustling harder — but about becoming the person who already has what you want.

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Struggling to hit your income goals? Discover the 3-phase mindset shift that helped me reach my first $100k year.

I (Sophia) was a web designer who knew her craft but didn’t know her worth. 

My goals were vague — “be successful,” “make more money.” My calendar was packed with small, underpaying projects that left me exhausted and financially stagnant. I was chasing a revenue number, but I was running in place.

The breakthrough didn’t come from a new marketing tactic or a louder hustle. It arrived when I finally understood a simple, profound truth: You don’t attract what you want; you attract what you are.

Reaching my first $100k year in 2022 wasn’t about doing more. It was about becoming more. It was an identity overhaul, a systematic rewiring of my subconscious mind using ten powerful mindset shifts.

But ten shifts can feel overwhelming. I learned they only work when applied in sequence, like building a house. You can’t put up the walls before you pour the foundation.

This is the exact three-phase framework I used to climb from overwhelm to aligned abundance. This is the ladder I built to reach $100k.

Phase 1: The Foundation — Clear the Internal Blocks

Goal: Shift from an identity of “scarcity and limitation” to one of “clarity and self-worth.”

You can’t build a new identity on a cracked foundation. Before I could earn more, I had to become someone who was ready to receive it. This meant doing the deep, often uncomfortable internal work first.

• Shift #1: Uncover Your Money Blocks. I started by journaling on the messages I inherited about money. Did I believe it was scarce? That rich people were unethical? That I wasn’t good with numbers? I discovered my blocks were rooted in old stories that weren’t even mine. As I learned from Denise Duffield-Thomas in her incredible Money Bootcamp, the course power-charging her bestselling book Get Rich, Lucky B*tch!, simply bringing these blocks into the light robs them of their power. You can’t change what you won’t acknowledge.

• Shift #2: Declutter Your Space. This was my physical act of defiance against scarcity. I cleaned my office, organized my digital files, and let go of clothes that no longer fit the woman I was becoming. As Fumio Sasaki writes in his liberating book, Goodbye, Things, decluttering isn’t about perfection; it’s about making space for new energy to flow. It was a powerful signal to my brain: “We are making room for abundance.”

• Shift #3: Affirmations. With a clearer space and mind, I began imprinting my new blueprint. I wrote, “I am a six-figure web designer,” 15 times a day, a technique I adapted from Suze Orman (see for example her classic The 9 Steps to Financial Freedom). At first, it felt like a lie. But I understood the assignment: repetition builds new neural pathways. I wasn’t affirming my current reality; I was programming my future one.

Phase 2: Vision — Define Your New Reality

Goal: Shift from “dreaming” to “knowing.” Embody the identity of someone with clear goals.

With a solid foundation, I could now build a detailed vision. A vague dream is a wish; a specific plan is a command to your subconscious.

• Shift #4: Get Super Clear on Your Revenue Goal. “More money” became “$100,000 this year.” Then I broke it down into monthly targets. This specificity stopped the ambiguity and gave my mind a clear target to hit.

• Shift #5: Get Clear on How Much Your Dream Costs. This exercise, inspired by Rachel Rodgers and her millionaire-making book, We Should All Be Millionaires, made my goal emotional. I calculated the cost of my dream life — travel, investments, lifestyle. The number stopped being scary and started being motivating. It became the why behind the what.

• Shift #6: Be Your Future Self Now & Shift #7: Create a Congratulations Scene. This was the quantum leap. I stopped visualizing my success as a future event. I started embodying the successful version of me now. I asked myself, “How does the $100k version of Sophia feel? How does she talk to clients? What does she do on a Tuesday?” I followed Dr. Benjamin Hardy’s advice in Be Your Future Self Now and made decisions from that future place. I even used Neville Goddard’s technique from The Power of Awareness, crafting a brief scene where a friend congratulated me on my incredible year. I fell asleep feeling the feeling of accomplishment.

• Shift #8: What Kind of Business Do You Really Want? I defined my ideal client, my ideal projects, and my ideal workweek. This ensured my $100k goal was built on alignment, not just grinding. With the guidance of my coach, I was designing a business that served my life, not the other way around. 

Phase 3: Embodiment — Live in the Flow

Goal: Shift from “striving” to “allowing.” Embody the identity of someone to whom money flows easily.

The final phase was about releasing the desperate energy of chasing and stepping into the calm confidence of receiving.

• Shift #9: “Dollars Want Me”. This mantra from Henry Harrison Brown’s classic, Dollars Want Me, felt silly at first. What does it even mean, “dollars want me?” But it completely flipped my energy. Instead of “I need to get this client,” my mindset became “I wonder if this project is a good fit?” I went into calls knowing money is coming my way, some way or the other — whether with this client or another, and that there are plenty of clients for me. This shift alone changed my closing rate dramatically. (By the way: this is not about becoming arrogant and thinking “I don’t need this”; but rather about becoming detached from a specific client and becoming more relaxed while conducting business and trusting in the process.)

• Shift #10: Make an Identity Shift. This is the culmination. It’s the deep, internal knowing. I wasn’t trying to be a successful web designer; I was one. Just like I don’t try to be my name, I just am. This identity, solidified by all the previous shifts, became my new operating system. The revenue, the clients, the opportunities — they were just the natural output.

The Aligned Result

The $100k wasn’t even the best part. The best part was who I became in the process: a woman who trusts herself, knows her value, and operates from a place of abundance, not scarcity. The money was simply proof of the internal change.

If you’re ready to start your own journey, we’d love to guide you. Get our free guide, ‘10 Mindset Shifts’, the moment you join our weekly Simple & Aligned newsletter. Each week, we send a powerful affirmation, a wisdom nugget from a bestseller, and a practical step to build your aligned abundance — just like we did in this article.

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It’s time to build your abundance ladder.