The Sacred Pause: The Solopreneur’s Antidote to Burnout

How a simple question from Rainn Wilson’s “Soul Boom” helped me replace hustle with holiness and build a business that doesn’t cost me my peace.

Photo by Frank Leuderalbert on Unsplash

You know the feeling. It’s 3:17 PM on a Tuesday. Your to-do list is a tyrant, your inbox is a bottomless pit, and the glow of your screen feels more like a prison spotlight than a gateway to freedom. You’re chasing client work, algorithm updates, and revenue goals with a frantic energy that, deep down, feels hollow.

You started this journey to build a life of purpose. But somewhere along the way, the purpose got buried under the productivity. The meaning got lost in the metrics.

I (Cristof) was deep in this exact grind. As a freelance programmer, my worth was measured in billable hours and completed projects. I stacked them high, convinced that maximizing my income potential was the ultimate goal. The result? I was a husk. Stressed, burned out, and painfully disconnected. The romantic dates with my wife? A forgotten concept. Quiet moments with my cats? A luxury. My morning meditation? The first thing sacrificed on the altar of "busyness."

I had traded my inner peace for outer progress, and it was the worst bargain I’d ever made. I was doing all this work for my family, but in the process, I had become completely absent from my family. I was building a business to create freedom, but I had become a slave to it.

Then, I read a paragraph in Rainn Wilson’s book, Soul Boom (affiliate-link), that stopped me cold. It was a simple invitation—a plea, really—amidst a chapter on meaning. He asks:

“Please take five minutes to consider… What is holy to you personally? Where does sacredness live? What should be sacred to all of humanity? What is most definitely not sacred? What have we lost by not having more ‘sacredness’ in our lives?”

His hope was to spark one action: a moment of pause.

Reading that, I felt a deep resonance. I had already stepped away from the 24/7 freelance grind, but the mental habits of hustle culture were stubborn ghosts. The frantic energy, the guilt for pausing — these were my default settings. The word ‘pause’ in Rainn’s passage wasn’t a life raft from a sinking ship, but a validation for the dry land I was already standing on. It was permission to make my new reality feel not just like a break, but like a sacred, permanent shift.

So I closed the book, set my phone aside, and applied this new lens of ‘sacredness’ to the peace I was trying to build.

Here’s what I discovered in that sacred pause:

What is holy to me is not the output; it’s the process. It’s the sacred act of healing, writing, and creating between 8 AM and noon each day. It’s the time I spend journaling to untangle childhood traumas and insecurities, not just to become a better businessman, but to become a whole man. This is the foundation upon which a meaningful life—and a sustainable business—is built.

Sacredness lives as a feeling in the heart of my being. It’s not an abstract concept; it’s a tangible energy I can locate in the center of my chest. It’s the universal love and joy I can access through a momentary pause, a deep breath, a conscious re-centering. It’s my internal home base, and I had been away from home for far too long.

What should be sacred to all of us is getting out of the hustle culture. It’s making non-negotiable pauses to reflect, realign, and simplify. The endless heist for money, fame, and power is a hollow game. The true spiritual journey is the one that leads to an inner happiness independent of outside factors—the kind of success that no market crash can ever take away.

That Tuesday afternoon grind? The constant busyness devoid of meaning? That is the opposite of sacred. It’s what leads us away from our true path. But here’s the beautiful paradox I learned: that feeling of emptiness, that volcanic pressure of dissatisfaction, is also what eventually forces us onto a spiritual quest. It’s the catalyst. As Thich Nhat Hanh said,

“in the sunlight of awareness, everything becomes sacred.”

Even our burnout can become a teacher if we pay attention.

So, what have we lost by not having more sacredness in our lives? We have lost our peace. And peace is the most precious wealth in the world. For this very reason, my current LinkedIn banner states:

“There is no greater wealth in this world than peace of mind.”

See it here and connect.

Without it, we cannot serve others or ourselves in our highest possible way. We just spin on the hamster wheel, wondering why we’re so tired but getting nowhere.

Your Practical Pause: A 5-Minute Business Strategy

This isn’t woo-woo; it’s the most practical productivity hack you’ll ever adopt. Your sacred pause is your strategic advantage. It’s what prevents burnout and fuels authentic creativity.

Here’s how to start, today:

1. Set a timer for 5 minutes. Do this before you check email or social media.

2. Ask yourself just one of Rainn’s questions: “What is holy to me personally in my work or life today?” or “Where can I find a pocket of the sacred in my schedule?”

3. Listen. Not with your brain, but with that feeling in the center of your chest. The first answer that arises without ego—that’s your truth.

4. Protect it. That thing that came up? That’s your new non-negotiable. It is more important than one more email.

When I started doing this, everything changed. I didn’t work less; I worked better. My creativity became more focused, my energy more sustainable, and my connection with my clients more genuine because I was no longer running on empty. I was serving from a place of overflow.

I regained my peace. And from that place of quiet wealth, everything else flows.

What is one thing that is sacred in your work and life? Share it in the comments below. Let’s create a living library of what truly matters.

If this piece resonated with you, you’ll love our weekly Simple and Aligned newsletter. Every week, we share one simple prompt, one insight, and one actionable tip to help you stay connected to what’s sacred in your work and life, so you can build a business that feels like a calling. Join us here and get free access to our ever-expanding library of PDF-guides for more conscious living and success.

With love and alignment,
Cristof (and Sophia)

The Childhood Memory That Programmed Me to Self-Sabotage

…And How I’m Rewriting the Code

Photo by Quino Al on Unsplash

I (Sophia) couldn’t understand why I kept abandoning my dreams. The answer was 30 years old, hiding in a hallway, listening to my mom on the phone.

I thought my problem was time management.

I’d devoured every book, every blog post. I’d tried every productivity hack. For years, I’d cycle through the same pattern: I’d start a project with fiery passion. For three, maybe four days, I’d feel incredible—aligned, purposeful, and satisfied.

Then, without fail, I’d abandon it.

Something “more important” would pop up. A website bug that had to be fixed. An inbox that needed to be zeroed out. I’d tell myself a very logical story: “Let me just tie up all these loose ends. I need a clear mind and a clean slate to do my real work.”

But by the time the slate was clean, my energy was gone. My real work—the writing, the recording, the creating—never happened.

I blamed my willpower. I thought I was lazy, undisciplined, a dreamer who couldn’t execute.

I was wrong. My willpower was fine. It was being held hostage by a story written decades ago. It took a 100-year-old book by Émile Coué to make me look for the puppeteer. He introduced me to the ruthless power of the subconscious mind, which he called the imagination:

“Not only does the unconscious self preside over the functions of our organism, but also over all our actions. It is this that we call imagination and it is this which contrary to accepted opinion always makes us act even and above all against our will when there is antagonism between these two forces.”

My will wanted to create. But a stronger force was making me act against it.

It took a moment of deep honesty to find the source of that force: a young girl, standing in a hallway, listening to her mom on the phone.

I was that girl. I had ranked second in my class for years, and I was proud. I worked hard. I knew who was first, and I was genuinely happy being second. It felt like my place.

Then I heard my mom’s voice, tinged with a disappointment I’d never heard directed at me: “Oh yes, she again has only ranked second.”

The air left my lungs.

The message my heart received was catastrophic: Your best will never be good enough. The highest effort you can possibly muster will still be a disappointment.

So, my brilliant, young mind made a survival decision: If you can’t win, don’t play the game. If your best is a failure, never give your best.

It created a saboteur, a protector, whose sole job was to ensure I never put my whole heart into anything ever again. That way, I could never feel the crushing pain of my “best” being found wanting.

For 30 years, I didn’t know this protector existed. But she’s been running the show ever since that day in the hallway. She made me a puppet, and I never even saw the strings. Coué saw them clearly:

“We who are so proud of our will, who believe that we are free to act as we like, are in reality, nothing but wretched puppets of which our imagination holds all the strings.”

Her strategy is genius: Productive Procrastination.

When I start getting too close to my heart-work—the work that matters so much it could be deemed “my best”—she swings into action. She doesn’t tell me to be lazy. That would be too obvious.

Instead, she makes me productive. She creates a compelling, logical, and urgent case for doing everything except the important thing.

• “You can’t write an article with a messy website! Fix it first!”

• “How can you record a video with unorganized files? Organize them first!”

• “Your inbox is full! You can’t possibly focus with that hanging over you.”

She is the ultimate Streamliner. Her justification is always about creating the “perfect conditions” for genius to strike.

But her real mission is to run out the clock. To ensure I never, ever put myself in a position where I risk giving my best effort and having it be “only second.” Because if I don’t truly try, I can’t truly fail. I had believed so proudly in my free will, but Coué was right:

“If we open a dictionary and look up the word ‘will’ we find this definition: ‘The faculty of freely determining certain acts’. We accept this definition as true and unattackable, although nothing could be more false, this will which we reclaim so proudly yields to the imagination. It is an absolute rule that admits of no exception.”

How I’m Learning to Fire the Protector

You don’t defeat this kind of deep programming with a new planner. You defeat it with compassion and conscious reprogramming. The goal is not to fight the imagination, but to guide it.

“We only cease to be puppets when we have learned to guide our imagination.”

1. Acknowledge the Protector with Love. I don’t fight her anymore. When I feel the urge to suddenly reorganize my entire life, I stop. I say, “Thank you. I see you. I know you’re trying to protect me from that old hurt. Your job is done now. I’ve got this.” Acknowledging her presence disarms her.

2. Redefine “Winning.” The child’s definition was: Winning = Being The Best (First Rank). My new definition is: Winning = Showing Up Authentically. My worth is not tied to an outcome—a ranking, a viral article, a number of subscribers. It is tied to the courage of creating and sharing. This reframes the entire game.

3. The “Good Enough” Rule. I actively practice doing things “good enough.” I send the email with a typo. I post the video with imperfect lighting. I publish the article that feels 80% there. This is direct action against the old program. It’s a rebellion against the need for a flawless “best.” It proves to my subconscious that the world doesn’t end when things aren’t perfect.

4. The New Autosuggestion. My Coué mantra is no longer about time or joy. It’s about identity and safety. I repeat, every morning and night: “My best is more than enough. I am safe to share my voice with the world.”

This is how we rewrite the code. Not with force, but with a gentle, persistent persuasion of our deepest selves. We thank the old protector for her service, and we finally, gently, take back the strings.

What’s a story from your past that you know is still running your present? Sharing it, even just in the comments, can be a first step in rewriting it.

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All indented quotes in this article are from Coué’s book Self Mastery Through Conscious Autosuggestion*. If you’d like to read up on Coué’s wisdom yourself, feel free to explore it. It’s quick to read, a true classic, a treasure for life!

(*Amazon.com affiliate link: If you choose to click it and make a purchase, we may earn a small commission.)

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This journey of untangling our past from our present is what we explore in the Simple and Aligned Newsletter. It’s about building a life and business that feels good because it’s run by the adult you, not the child who got hurt. Join us here for more.

How a 400-Year-Old Poet Taught Me to Quit My Grind and Trust My Breath

And why your most valuable offering has nothing to do with your output.

Photo by Todd Quackenbush on Unsplash

I was reading Rainn Wilson’s Soul Boom the other day, searching for some spiritual ammunition against the constant low-grade anxiety of being a solopreneur.

You know the feeling. That pressure to perform, to monetize, to prove your worth in a world that measures it in likes and revenue.

Then, on page 117, I found a quiet bombshell. Wilson was writing about Matsuo Basho, the legendary 17th-century Japanese poet.

He described Basho’s process: he walked dozens of miles a day on a poetic pilgrimage. He didn’t force it. He just noticed. The specific way the light hit a leaf. The sound of the breeze in the cottonwood trees. The change of the seasons.

His day would end at a sacred spot—a temple, a bridge, a harbor. And then, from that place of quiet observation, he would compose a single poem. He’d leave it behind as an offering. A gift. No fanfare. No affiliate link. No worrying if it was “valuable” enough.

He lived by a simple idea:

“To live poetry is better than to write it.”

When I read that, I put the book down. My heart ached with longing, and tension arose. It was the tension between the life I felt called to live and the life I felt forced to live to pay the bills.

My “pilgrimage” looked like this: Staring at a blank screen, my mind screaming, “What can you create that people will buy?” Trying to please an algorithm instead of a soul. Agonizing over every word, every offer, every post, terrified it wouldn’t be “smart” enough or valuable enough to justify my chosen path.

The fear behind it all? The deep, cringing embarrassment of failing in front of my family and friends. The terrifying thought: What if I run out of savings? What if I’ve just wasted my life?

Basho’s life was the absolute opposite of that fear. He wasn’t concerned with proving his worth. He knew his worth was inherent in the journey itself. As he said, “the journey itself is my home.”

His value wasn’t in the poem he produced at the end of the day. It was in the act of walking, seeing, and breathing. The poem was simply the natural exhale after a day of deep inhalation.

And that’s when it hit me. We’ve been looking at value all wrong.

We think we have to become valuable through our output. We have to prove our worth through our productivity and our bank accounts. We’re like squirrels, but with a pathological twist—we’re not just saving for winter; we’re hoarding for a retirement 40 years away, all while forgetting to live in the present season of our lives.

But look at nature. The tree outside my office window doesn’t ask, “What is the ROI on my oxygen?” My cat doesn’t fret about her career path. They simply are. And by being, they provide immense, life-sustaining value.

Our existence is our first and greatest offering.

Just by breathing, we are in a sacred exchange with the world. We inhale oxygen (O2) given to us by the plants. We exhale carbon dioxide (CO2) that they need to survive. Our mere presence is a vital gift. We are inherently worthy, simply because we are here.

So if our fundamental state of being is already valuable, what does that mean for our doing?

It means our work, our creations, our businesses should not be frantic attempts to become worthy. They should be natural extensions of our already-worthy selves. They should be the poem we leave behind after a day of paying attention.

The goal shifts from “How can I make money?” to “What wants to flow through me?” From “What will people buy?” to “What is my unique offering?”

This isn’t a naive rejection of money. It’s a strategic embrace of authenticity. When you create from that aligned, unforced place, you stand out. Your work carries a resonance that manufactured content never will. Paradoxically, letting go of the need for it to generate income is often the very thing that allows it to do so, because people are drawn to genuine value, not desperate grabs for attention.

So, how do we start? We take a “Basho Step.”

We don’t need to quit our jobs and wander Japan (though the dream is nice!). We can start right now, in the middle of our messy, modern lives.

Your challenge, if you choose to accept it, is to do one of these tomorrow:

1. The Noticing Walk: Go for a five-minute walk. Your only job is to notice one specific, beautiful detail. The way moss grows on a stone. The pattern of cracks on the sidewalk. Text that observation to a friend. No context needed. That’s your offering.

2. The Identity Draft: Take a piece of paper and write: “The kind of person I want to be is…” Don’t attach to it being true now. Just let it flow. This is an offering to your future self.

3. The Intuitive Nudge: Sit in stillness for three minutes. Ask, “What small, kind act wants to flow through me today?” Then do it. Send the message of forgiveness. Make the call. That is your offering.

The goal isn’t to create a masterpiece. The goal is to practice the posture of offering. To prove to yourself that your value isn’t out there, waiting to be earned.

It’s right here, in your breath. In your attention. In your willingness to walk your own path and leave your unique poem behind.

What wants to flow through you today?

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If this reflection resonated with you, the wisdom that started it all can be found in Rainn Wilson’s wonderful book, Soul Boom: Why We Need a Spiritual Revolution*. (*Amazon.com affiliate link: If you choose to click it and make a purchase, we may earn a small commission.)

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If you're tired of the grind and want to build a life and business that feels as simple and aligned as Basho's walk, join us on a deeper journey. Sophia and I share exclusive insights, practical exercises, and personal stories in our Simple and Aligned Newsletter. It’s where we explore how to quiet the noise, trust your intuition, and let your work flow from your truest self.

Join the Simple and Aligned Newsletter Here

— Cristof (and Sophia) from Simple and Aligned

How I Climbed to a $100k Year by First Changing My Identity

Spoiler alert: it’s not about hustling harder — but about becoming the person who already has what you want.

Photo by NEOM on Unsplash

Disclosure: This article links book titles to their Amazon.com listings using affiliate links. If you choose to click them and make a purchase, we may earn a small commission.

Struggling to hit your income goals? Discover the 3-phase mindset shift that helped me reach my first $100k year.

I (Sophia) was a web designer who knew her craft but didn’t know her worth. 

My goals were vague — “be successful,” “make more money.” My calendar was packed with small, underpaying projects that left me exhausted and financially stagnant. I was chasing a revenue number, but I was running in place.

The breakthrough didn’t come from a new marketing tactic or a louder hustle. It arrived when I finally understood a simple, profound truth: You don’t attract what you want; you attract what you are.

Reaching my first $100k year in 2022 wasn’t about doing more. It was about becoming more. It was an identity overhaul, a systematic rewiring of my subconscious mind using ten powerful mindset shifts.

But ten shifts can feel overwhelming. I learned they only work when applied in sequence, like building a house. You can’t put up the walls before you pour the foundation.

This is the exact three-phase framework I used to climb from overwhelm to aligned abundance. This is the ladder I built to reach $100k.

Phase 1: The Foundation — Clear the Internal Blocks

Goal: Shift from an identity of “scarcity and limitation” to one of “clarity and self-worth.”

You can’t build a new identity on a cracked foundation. Before I could earn more, I had to become someone who was ready to receive it. This meant doing the deep, often uncomfortable internal work first.

• Shift #1: Uncover Your Money Blocks. I started by journaling on the messages I inherited about money. Did I believe it was scarce? That rich people were unethical? That I wasn’t good with numbers? I discovered my blocks were rooted in old stories that weren’t even mine. As I learned from Denise Duffield-Thomas in her incredible Money Bootcamp, the course power-charging her bestselling book Get Rich, Lucky B*tch!, simply bringing these blocks into the light robs them of their power. You can’t change what you won’t acknowledge.

• Shift #2: Declutter Your Space. This was my physical act of defiance against scarcity. I cleaned my office, organized my digital files, and let go of clothes that no longer fit the woman I was becoming. As Fumio Sasaki writes in his liberating book, Goodbye, Things, decluttering isn’t about perfection; it’s about making space for new energy to flow. It was a powerful signal to my brain: “We are making room for abundance.”

• Shift #3: Affirmations. With a clearer space and mind, I began imprinting my new blueprint. I wrote, “I am a six-figure web designer,” 15 times a day, a technique I adapted from Suze Orman (see for example her classic The 9 Steps to Financial Freedom). At first, it felt like a lie. But I understood the assignment: repetition builds new neural pathways. I wasn’t affirming my current reality; I was programming my future one.

Phase 2: Vision — Define Your New Reality

Goal: Shift from “dreaming” to “knowing.” Embody the identity of someone with clear goals.

With a solid foundation, I could now build a detailed vision. A vague dream is a wish; a specific plan is a command to your subconscious.

• Shift #4: Get Super Clear on Your Revenue Goal. “More money” became “$100,000 this year.” Then I broke it down into monthly targets. This specificity stopped the ambiguity and gave my mind a clear target to hit.

• Shift #5: Get Clear on How Much Your Dream Costs. This exercise, inspired by Rachel Rodgers and her millionaire-making book, We Should All Be Millionaires, made my goal emotional. I calculated the cost of my dream life — travel, investments, lifestyle. The number stopped being scary and started being motivating. It became the why behind the what.

• Shift #6: Be Your Future Self Now & Shift #7: Create a Congratulations Scene. This was the quantum leap. I stopped visualizing my success as a future event. I started embodying the successful version of me now. I asked myself, “How does the $100k version of Sophia feel? How does she talk to clients? What does she do on a Tuesday?” I followed Dr. Benjamin Hardy’s advice in Be Your Future Self Now and made decisions from that future place. I even used Neville Goddard’s technique from The Power of Awareness, crafting a brief scene where a friend congratulated me on my incredible year. I fell asleep feeling the feeling of accomplishment.

• Shift #8: What Kind of Business Do You Really Want? I defined my ideal client, my ideal projects, and my ideal workweek. This ensured my $100k goal was built on alignment, not just grinding. With the guidance of my coach, I was designing a business that served my life, not the other way around. 

Phase 3: Embodiment — Live in the Flow

Goal: Shift from “striving” to “allowing.” Embody the identity of someone to whom money flows easily.

The final phase was about releasing the desperate energy of chasing and stepping into the calm confidence of receiving.

• Shift #9: “Dollars Want Me”. This mantra from Henry Harrison Brown’s classic, Dollars Want Me, felt silly at first. What does it even mean, “dollars want me?” But it completely flipped my energy. Instead of “I need to get this client,” my mindset became “I wonder if this project is a good fit?” I went into calls knowing money is coming my way, some way or the other — whether with this client or another, and that there are plenty of clients for me. This shift alone changed my closing rate dramatically. (By the way: this is not about becoming arrogant and thinking “I don’t need this”; but rather about becoming detached from a specific client and becoming more relaxed while conducting business and trusting in the process.)

• Shift #10: Make an Identity Shift. This is the culmination. It’s the deep, internal knowing. I wasn’t trying to be a successful web designer; I was one. Just like I don’t try to be my name, I just am. This identity, solidified by all the previous shifts, became my new operating system. The revenue, the clients, the opportunities — they were just the natural output.

The Aligned Result

The $100k wasn’t even the best part. The best part was who I became in the process: a woman who trusts herself, knows her value, and operates from a place of abundance, not scarcity. The money was simply proof of the internal change.

If you’re ready to start your own journey, we’d love to guide you. Get our free guide, ‘10 Mindset Shifts’, the moment you join our weekly Simple & Aligned newsletter. Each week, we send a powerful affirmation, a wisdom nugget from a bestseller, and a practical step to build your aligned abundance — just like we did in this article.

Download your free guide here (look for Guide #5 on the Thank You page right after signing up for the free newsletter)

It’s time to build your abundance ladder.

Hustle Culture Is Collective Sleep Deprivation Dressed in Business Casual

Why Sophia and I are writing Pause Day

Photo by Mpho Mojapelo on Unsplash

Let’s cut through the noise: we live in a society that glorifies exhaustion.

We wear “I’m so busy these days” like a badge of honor, as if the sheer volume of our to-do lists determines our worth.

We brag about surviving on five hours of sleep, as if sleep deprivation were a sign of dedication rather than self-sabotage.

We scroll through anxiety-inducing news feeds at 2 AM, then wake up at 5 AM to “crush the day,” only to spend the afternoon mainlining caffeine just to stay upright.

And for what?

We’ve been sold a lie — that burnout is just a phase, that exhaustion is the price of success, that if we’re not perpetually hustling, we’re falling behind.

But here’s the uncomfortable truth: hustle culture isn’t sustainable. It’s a pyramid scheme where the currency isn’t money — it’s your health.

The Science of Sleep (And Why We’re Failing At It)

In a powerful episode of the Rich Roll Podcast, neuroscientist Dr. Matthew Walker dropped a truth bomb:

“Sleep is the single most effective thing we can do each day to reset the health of our brain and body.”

Let that sink in.

Not a new productivity app. Not a 75-hour workweek. Not another “life hack” squeezed into an already overflowing schedule.

Sleep.

The one thing we consistently sacrifice in the name of “getting ahead.”

Walker’s research shows that sleep deprivation isn’t just about feeling tired — it’s linked to Alzheimer’s, heart disease, obesity, and a weakened immune system. It impairs memory, creativity, and emotional regulation. It makes us worse at our jobs, worse in our relationships, and worse at being human.

Yet, we treat sleep like an optional upgrade — something to “catch up on” someday, when we’re less busy. (Spoiler: that day never comes.)

The Rebellion of Rest

This is one reason why Sophia and I, Cristof, wrote Pause Day.

It’s not a book about sleep, though. It’s a manifesto for reclaiming pauses in a world that profits from our exhaustion.

Because here’s the radical idea you may have forgotten: You are not a machine.

You are a living, breathing being who, biologically, requires rest to function — not just physically, but creatively, emotionally, and spiritually.

The most successful people in history didn’t grind themselves into the ground.

They paused.

They meditated.

They walked.

They stared out windows.

They took naps.

They journaled.

(Looking at you, Einstein and Da Vinci.)

The Hard Truth About “I’ll Sleep When I’m Dead”

Let’s address the elephant in the room: the toxic mantra of “I’ll sleep when I’m dead.”

If you wear this phrase like a badge of honor, I’m not here to shame you.

I’m here to tell you: You’re not winning. You’re just dying faster.

The data doesn’t lie:

• Chronic sleep deprivation shaves years off your life.

• It’s linked to a significantly increased risk of heart disease.

• It makes you more prone to anxiety, depression, and impulsive decisions.

Is that really the trade-off you want to make?

A Call to Action (For Your Own Good)

It’s time to stop glorifying burnout. It’s time to stop equating busyness with worthiness. And it’s time to recognize that real success isn’t measured in hours worked — it’s measured in a life well-lived.

So here’s your challenge:

1. Audit your sleep. Track it for a week. Be honest.

2. Protect your rest. Treat bedtime like a meeting with your future self.

3. Embrace the pause. Not as a luxury, but as a necessity.

Because the most revolutionary act you can commit in a hustle-obsessed world?

Stop participating in your own depletion.

Agree? Disagree? (I can take the heat.) Drop your thoughts in the comments.

P.S. If you’re ready to reclaim rest without guilt, sign up to our newsletter to lean when you can pre-order Pause Day here.

Your future self will thank you.

Our Story Featured on Website Planet: From Burnout to Balance

We’re excited to announce that Website Planet has just published an in-depth interview with us, sharing the real story behind Simple and Aligned LLC! 🎉

In this candid conversation, we open up about our journey from burnout and disillusionment to building a life—and business—that’s rooted in clarity, purpose, and inner freedom. We talk about how we blend financial wisdom with spiritual growth, what inspired us to launch Simple and Aligned, and the deeper mission that drives everything we do.

If you’ve ever felt the tug between your inner calling and the pressures of "success," or you’re curious about aligning your finances with your spiritual path, this is for you.

👉 Read the full interview here: https://www.websiteplanet.com/blog/interview-simpleandaligned/

Thank you for being on this journey with us—we hope it inspires you to take your next aligned step.

Pre-Booking Web Design Services for Recovery from Hurricane Helene

Five cats in cat carriers in a neighbors truck after our car was stuck on the mountain with all roads leading to our home destroyed.

We are incredibly fortunate, but there are many in our community who have lost everything—homes, cars, and even loved ones. Thousands are still stranded without basic utilities, and while efforts are underway to restore normalcy, it will take time.

In the meantime, I am working to rebuild my life and business. While we are staying temporarily with a generous friend in Pennsylvania, my goal is to get back on our feet, secure temporary housing in the foothills of North Carolina, and support our community in the rebuilding process.

Additionally, our local community bank was also impacted by the floods, forcing them to reduce some of their functions, including limiting cash withdrawals to $200 per day. This has made it challenging to access enough funds quickly. With our car and home no longer accessible, we need to purchase a new vehicle to regain mobility and organize temporary housing near Charlotte or Raleigh/Durham. These immediate needs are adding to the urgency of our situation as we work to rebuild.

To make this possible, I am offering pre-advanced booking for my web design and online marketing services. If you’ve been thinking about upgrading your website or launching a new online project, now would be a perfect time to book my services for completion over the next few months. Here are some options you can consider:

1. Web Design Packages (Squarespace):

• Website in a Day ($1,800)
  Perfect for small businesses or personal brands needing a fast, professional 3-page website, designed in just one day. Includes custom design, mobile optimization, and SEO setup.
  Book it here.

• Website in Two Days ($3,600)
  For those needing a more robust 6-page website with deeper customization. This package offers two full days of focused web design work to create a beautiful, optimized online presence.
  Book it here.

• Website in Two Weeks ($7,200)
  A comprehensive 8-10 page custom website, built with attention to detail over two weeks. This package is ideal for larger projects requiring advanced functionality, SEO, and integrations such as email marketing or scheduling tools.
  Book it here.
  
  How to book:
  1. Click the above link to book your package.
  2. After you book, we can meet on Zoom and discuss your project details and timeline.
  
  Please see my web design portfolio and testimonials here.
  Please email me at so@sophiaojha.com with any questions.

2. Hourly Packages (Used for multiple services):

• 1-Hour Package ($250)
  Book it here.

• 5-Hour Package ($950)
  Book it here.

• 10-Hour Package ($1,750)
  Book it here.

These packages are perfect if you want to delegate tasks or have live video consultations and training via Zoom. You can use the time in versatile ways, such as website updates, online marketing strategy, email newsletter marketing and set up, content marketing planning, or online business consultations. The hours can be spread across several one-hour sessions over multiple weeks, providing flexibility for ongoing support and allowing you to get expert guidance while keeping your projects on track.

Please see details on the service packages here.

Skills and Services You Can Use the Hourly Packages For:

The hourly packages can be used for any of the following or other ideas you may have using my skills and expertise in online business, or online marketing.

• Website Maintenance

  Maintaining, updating, building or expanding your Squarespace site.

• Email Marketing Setup
  Get your email campaigns up and running on your preferred platform. (I am proficient in these platforms: ConvertKit, Mailerlite, Mailchimp, beehiiv).

• Online Marketing Strategy Sessions
  Let’s create a solid plan to grow your business online.

• Content Marketing Strategy Sessions
  Craft a content marketing plan and strategy for your business using YouTube, Blogging, Medium, and LinkedIn.

• Course Creation/Launch Strategy
  Design and launch your online course with personalized support including curriculum development, sales page and landing page design, email sales sequence.

• Webinar Creation/ Strategy
  Craft a webinar for list-building, product/tech demo, or sales webinar for selling your services or courses.

How You Can Take The Next Step

If any of these services align with your needs or future plans, I would be incredibly grateful if you would consider pre-booking today using the links in the respective sections. The work will be scheduled to begin after October 15, 2024, and will be completed within the next 3-4 months.

Your support means the world to me as we navigate this difficult time. Thank you for being part of my community, and please keep the people of Western North Carolina and the US Southeast, in your thoughts as we all work toward recovery.

Warm regards,
Sophia Ojha

Your Inner Gifts - a meditative experience

Find yourself in a comfortable position in a seated or lying down.

Allow your mind and body to relax. You can be seated or lay down.
Completely relax. Let go of any thoughts about the day.

Right now is about you and your inner journey. Imagine that it's a sunny day at the beach. The wind is blowing through the trees, through the grasses, through the sand. And as it's blowing, you can feel it on the surface of your skin and your face. The sun is smiling, shining brightly.

And you can see the water of the ocean ahead of you shimmering in the sunlight, creating all kinds of visual patterns as if the ocean waves are dancing with the light. You're seated on the sandy beach with your feet in the sand. And you look down and you touch the sand granules and watch them fall through your fingers. You just feel all your burdens and tensions falling away. The sand is grounding you, birthing you, giving you a feeling of relief and calm and gentleness.

You've entered a space of no judgments, no barrage of thinking patterns pulling you down, slowing you down. It's a boundless free space of love and appreciation and freedom. The environment is so rich in natural beauty. The sand, the palm trees, the grasses, the little shells, the birds, the seagulls, and the pelicans, and just the vastness of the ocean fills you up with pure liquid light. You realize parts of you were dormant.

They are now getting activated. Your creativity, your creativity, your imagination, your desire for creating and bringing something beautiful into this world is getting activated, getting turned on. Switch is turned on. Just by being here, sitting on the sand, looking at the ocean, you're feeling the activations throughout your body, throughout your mental and emotional body, to your spiritual body. All the different dimensions of who you are are instantly being healed, transformed and transmuted into the being, into the one that you were meant to be.

Allowing your gifts and talents to flow through you without any judgment, without any critical voice, without any doubt, without any reservation or hesitation, moving forward confidently and boldly, marching towards and through your desires into the realm of infinite possibilities.

You're allowing your true self to flow into this 3D world in order to impact, touch, inspire, move countless beings, activating them on their own journey of transformation. You are the catalyst. You are the bridge. You are the stepping stone.

Your presence, your creative outputs, that is what is required for the transformation of millions of people. In a domino effect, you affect millions. Even by just one person being transformed and changed, you are affecting millions because of all the people they're gonna interact and all the people they're going to interact and they're going to interact and so on.

And so now you're sitting here on the sandy beach allowing yourself to let go of your own inner biases, limitations and concerns and doubts that you imposed upon yourself. All these masks that you put on your face to cover up your true self out of a desire to protect, to heal, to shield.

But now you're ready to be visible. You're ready to be seen and to be a channel of change for all those who come in contact with you. You're honoring your own inner gifts and talents and inclinations, quirks, skills, propensities, things that come so easy and natural to you. You're just embracing all of it, being who you are.

Unfiltered, uncensored, unrestricted.

What you have, nobody has in the exact way that you have. The best thing you can do is to let that inner talent, inner gifts flow through you without expectations, but only with the desire to share with the intention that what you put out helps one other person. Purpose that you've been yearning for, fulfillment, the purpose that you've been yearning for. It's all within you. It has always been within you all along.

But now you're opening up to channels. Now you're allowing the river to flow ideas, inspiration, projects, concepts, modalities, various various formats of how this thing that you do so naturally can now take shape, take form. It is yearning to take form as well. Just as you're yearning for your purpose, this creativity, whatever it may be, doesn't have to be in the arts. Can be sciences, mathematics, engineering, or raising animals and children or gardens.

Creativity is just the act of creating. Giving form to an idea and inspiration, a thought that has benevolent implications to anyone who experiences them. It's an act of creation because you are a creator, because you have the physical vessel to take some intangible concept and give it tangible form. In the doing of this, there is transformation and shifts for you, yourself, first. There's fulfillment and satisfaction.

And from this, then there are ripple effects into the world, which cannot be quantified. In fact, the whole quantification of any of your outputs is a futile endeavor. It only derails you. Those are all numbers of vanity, of egoic mind seeking satisfaction in numbers. Numbers are great measurements. Yes. Only up to the extent that they enable you to create, not derail you from creation, not move you away from your aligned goal.

So allow yourself to embrace this beautiful sunshine, this wonderful sandy beach, the vastness of the ocean. Let it all inspire you to move forward, trusting the process, trusting yourself, knowing with conviction that this is the right way for you, for your growth, transformation, healing, and for your receiving abundance. Receiving abundance, receiving prosperity, receiving appreciation, respect, love, all those all those are side effects.

World of bounty, world of beauty, love and appreciation. They're all here for you. It is up to you to step up to your inner gifts and share it with the world.

—-

Peace. Want my writings in your inbox? I send SophiaNotes every Thursday morning with my words to inspire you along with success mindset insights from people I interview on the Be.Do.Have.Life Show. You can sign up here.

🚀 My Latest Feature on Squarespace Circle: Answering a Question I Get All the Timesharing 11 actionable strategies!

Building a freelance business or starting a side venture as a Squarespace web designer can be a powerful path to financial freedom. However, growing any business requires a consistent flow of clients. This guide provides 11 actionable strategies to help attract new clients and elevate your web design business in 2024.

Fresh off the oven, published yesterday on September 4th!
Image source: Squarespace.com

Understanding Automatic Action: How It Feels to Act Without Doubt

I've been intrigued by the idea of automatic action lately. It's a fascinating concept that I've come to understand as taking action that aligns perfectly with your inner state. When you're in this mode, there's no room for doubt or confusion—just a crystal-clear clarity about what to do next.

What Is Automatic Action?

Automatic action is something we do without overthinking. It’s like when you’re thirsty, and without hesitation, you reach for a glass of water. You don’t stop to question whether you should drink water or think about alternatives. You just act. It feels natural, effortless, and exactly right in the moment. This kind of action is deeply connected to our instincts, making it almost automatic, hence the name.

How Does Automatic Action Feel?

When you're in the flow of automatic action, everything clicks. There’s no second-guessing yourself or worrying about whether you're doing the right thing. Instead, you feel a strong, clear sense of what needs to happen next. The action feels right and good, almost like it's the only thing you could do in that moment. It’s like a state of clarity and inspiration guiding you forward, and it feels amazing.

My Experience with Automatic Action

Last week, I had an experience that made me truly aware of what automatic action feels like in practice. Here's what happened:

• I tried out a new video editing app.

• I experimented with different effects.

• I recorded a spontaneous, non-scripted narration.

• I edited the video.

• I opened a brand-new TikTok account.

• And finally, I uploaded the video.

All of this happened naturally, with flow, ease, and a ton of fun. I wasn’t overthinking or doubting myself at any step. It felt like I was just doing what I was meant to do in that moment, and it was incredibly satisfying.

The Joy of Creation

One of the most rewarding aspects of this experience was the joy it brought me. I don't know where this new TikTok venture will lead, and I'm not worried about it. For now, I'm simply happy that I created something I love. The process filled me with delight, and that feeling of joy is something I'm holding onto.

Inspired Action vs. Automatic Action

It's important to note that while inspired action can feel similar to automatic action, they’re not always the same. Inspired action often starts as an idea—a suggestion that pops into your mind. You might think about it for a while before deciding to act on it. However, if you act on the inspiration immediately and without overthinking, it can feel just like automatic action. The key difference is that automatic action doesn’t involve any hesitation; it just happens naturally.

Conclusion: Embracing Automatic Action

Embracing automatic action means trusting yourself and your instincts. It’s about letting go of doubts and fears and allowing yourself to act with clarity and confidence. Whether you're trying out a new hobby, like I did with video editing, or simply making everyday decisions, automatic action can lead to a more joyful, fulfilling life. It’s a state of flow where everything aligns, and you feel completely in tune with what you’re doing. And that, to me, is a beautiful way to live.

—-

Peace. Want my writings in your inbox? I send SophiaNotes every Thursday morning with my words to inspire you along with success mindset insights from people I interview on the Be.Do.Have.Life Show. You can sign up here.

The Power of the Subconscious Mind: Mastering the "Congratulations Method" | Neville Goddard

In the realm of personal growth and manifestation, there are countless tools and techniques designed to help you achieve your goals. But what if you could harness the power of your subconscious mind in just three seconds? Welcome to the "Congratulations Method," a simple yet powerful technique that can help you manifest your desires with minimal effort. In this blog post, we will explore what the Congratulations Method is, how it works, and how you can apply it to your own life to achieve your goals.

Introduction: The Power of the Subconscious Mind

Have you ever wondered how your thoughts and beliefs shape your reality? The subconscious mind is the powerhouse behind our external experiences, driving everything from our decisions to our outcomes. By tapping into this incredible resource, we can create lasting change in our lives. The Congratulations Method, popularized by Neville Goddard, is a way to imprint your desires onto your subconscious mind, leading to real-world results.

What is the Congratulations Method?

The Congratulations Method is a visualization technique where you imagine a scene in which someone you know is congratulating you on achieving your goal. The key to this method is that the scene should imply that your desire has already been fulfilled. For example, if your goal is to get a promotion, you might visualize a close friend or colleague congratulating you on your new position.

The Origins of the Method

This method was first introduced by Neville Goddard, a prominent teacher, author, and lecturer from Barbados, known for his teachings on the power of the subconscious mind. Goddard emphasized the importance of impressing the subconscious with vivid, emotional scenes that represent the fulfillment of one's desires. By doing so, he believed that the subconscious mind would work to bring those desires into reality.

How the Congratulations Method Works

The Congratulations Method works by creating a mental scene that is so vivid and emotionally charged that it imprints on your subconscious mind. This scene should be short—about three seconds long—and should involve someone you trust and respect congratulating you on achieving your goal.

What the Method Is (and Isn't)

It's important to note that the Congratulations Method is not about visualizing yourself talking about your goal to others. Instead, it's about imagining someone else acknowledging your success. This distinction is crucial because the subconscious mind responds more powerfully to external validation in your visualization.

Personal Success Stories

Many people, including myself, have experienced significant success using the Congratulations Method. For instance, when I was working to hit my first $100,000 in my design business, I created a scene where my husband congratulated me on reaching that milestone. I could hear his voice, see his expression, and feel the pride in his words. This simple visualization helped me triple my business revenue in just one year, without changing anything externally.

Practical Tips for Using the Congratulations Method

Now that you understand the basics of the Congratulations Method, let's explore how you can apply it in your own life. Here are some practical tips to help you get started:

1. Keep It Simple

• Create a short, three-second scene that involves someone you love and trust congratulating you on your success. The scene should be easy to remember and should evoke strong positive emotions.

2. Repeat the Scene Regularly

• Practice the scene repeatedly, especially before bed or whenever you think about your goal. The more you repeat it, the stronger the impression on your subconscious mind.

3. Create Multiple Scenes

• You can create different scenes for different goals. For example, you might have one scene for your career, another for your relationships, and yet another for your health.

4. Visualize the Present, Not the Future

• It's essential to visualize the scene as if it's happening right now, not in the distant future. This helps to anchor the desire in the present moment, making it more likely to manifest.

Examples of Congratulations Scenes

To help you get started, here are a few examples of how you might use the Congratulations Method for different goals:

1. Career Goal

• Imagine a close friend congratulating you on your promotion, saying, "I knew you'd get that corner office! You worked so hard, and it's paying off!"

2. Business Success

• Visualize your mother telling you, "I'm so proud of you for hitting six figures in your business. You've come so far!"

3. Athletic Achievement

• Picture a stadium full of fans cheering as you receive your gold medal, their applause echoing in your ears.

4. Academic Excellence

• See your teacher handing you a test with an A+ on it, smiling and saying, "Well done!"

Conclusion: Embrace Your Power to Create Change

The Congratulations Method is a simple yet powerful tool that can help you manifest your desires by harnessing the power of your subconscious mind. By creating vivid, emotionally charged scenes of success and repeating them regularly, you can imprint your desires onto your subconscious, leading to real-world results. So why not give it a try? Create your own scenes, have fun with it, and watch as your dreams become your reality.

Thank you for reading, and remember—you have the power to create the life you want. Start today by imprinting your subconscious mind with your desires, and see how the Congratulations Method can transform your life.

—-

Peace. Want my writings in your inbox? I send SophiaNotes every Thursday morning with my words to inspire you along with success mindset insights from people I interview on the Be.Do.Have.Life Show. You can sign up here.

How to shift into your desired self | Niclas Upgrade to Life | Neville Goddard Student

Niclas from Upgrade to Life shares how he found the teachings of Neville Goddard , the mystic and teacher from Barbados and eventually went from CEO of a software company to a YouTuber sharing in his own way the Law of Assumption. He runs a community with the same name that has hundreds of students. Click the video below to watch or Watch on YouTube.

Forget the Noise - Inspired by Sara Blakely

“Business should not be war.” - Sara Blakely

But some do think that. They want to “beat “the competition. Or “kill it” in business. Or “overcome” the competitors.

All of this war mongering in business is far from what an impactful, inspiring business can be.

Look at one of my all time women entrepreneur inspirations: Sara Blakely.

She focused not on the competition. She focused on solving a real problem women were facing.

She focused not on challenging the status quo. She focused on challenging herself and her business to offer the best value.

It’s with a mindset of value that she and her team built a billion dollar business in a category of one.

Click to see her post on LinkedIn

The outward focus on comparing what others are doing or trying to be better than the other guy is counter productive.

What Sara Blakely inspires us to do is to be better than your past self. Put efforts in turbocharging your best efforts.

I am inspired by her example; not only the successful business she created but also the impactful work she is doing in empowering women.

Plus, she is a conscious creator who listened to Wayne Dyer tapes at 17 to lift herself out of a difficult stage in her life.

Today, I want to encourage you to follow your truth. Be inwardly focused so you can output from your authentic self.

Forget the noise.

Give your dreams and goals primetime in your mental bandwidth.

Your creativity and your business can be a channel for peace, love and personal growth.

Inevitably, this will have a positive impact on the people around you, the environment you are in and the world at large through an unseen domino effect.

Make peace. Let your inner-self speak through your words and your business.

Let me know what you think in the comments of this LinkedIn Post.

Pros and cons from my first year of my big revenue year

2022 was my first 100K+ revenue year running a freelance business. I hit a milestone that I had been working towards for the previous four years.

I was happy when I hit the mark. It proved to me that I could make it happen.

Looking back at that one year, there were pros and cons to that first $100K revenue path. I want to share these with you today.

They are very subjective, from my personal point of view. I am not discouraging you to go on this path nor am I putting this milestone on a pedestal. I simply want to share both sides of the experience.

First lets, begin with the cons so we can end this article with the pros and on a high note!

Cons:

1. Despite having my evenings and weekends blocked, I worked a lot of hours on client acquisition, client communication and product delivery and not much on the business.

2. I didn’t make the time to do other things in my business like long-term strategy, content creation or relationship building with colleagues and partners.

3. I didn’t make time for exercise or movement and gained some extra pounds as a result and felt tired and exhausted all the time.

4. I didn’t make time for skytime: my favorite free-time activity - staring at the open sky, watching clouds float by and dreaming.

5. I didn’t take a vacation or even a weekend getaway.

6. I didn’t go on a meditation retreat which is an annual goal of mine.

7. Not much time for friends and family - just work, work, work.

8. When the revenue crossed $100K, I was elated for a few days. Then it was back to getting the next project underway, back to the next thing in the business. The moment was great but it was not everlasting and didn’t solve everything for me! (Surprise, surprise!)

9. Getting demotivated, exhausted and on the edge of dropping it all.

Result: US$106,375 and accomplishing a long-held dream, slowly killing the Golden Goose

Pros:

1. I streamlined my offers to two main design packages which allowed me to get better at the workflow each time I completed a project and delivered dozens of websites.

2. I got really good in communicating with my clients giving them a red carpet experience

3. I was highly focused and didn’t let doubt or other negative mind states take up too much bandwidth in my mind.

4. I grew in self-confidence because I had achieved for me an important milestone on my freelance journey.

5. I had was able to fully fund my retirement accounts.

6. I was able to donate thousands of dollars to my chosen charities and non-profits which was a big deal for me.

7. I was able to save 10% of my income which came in handy next year. When Dad was admitted to a hospital an hour and a half away from their home and I was able to cover hotel, Uber and food costs for 13 days (which in the NY/NJ area is easily thousands of dollars) for Mom and myself without batting an eye.

8. It became clear to me that this way of working is not sustainable in the long-term. This clarity helped me to make personal changes in 2023 - I took more breaks, went on an in-person meditation retreat and an online meditation retreat and one short trip within the US.

9. The experience of 2022 also made me think strategically about what I truly want, who I want to serve and how I want to serve in the future. It helped me recognize that achieving any kind revenue goal is not really what makes my heart happy. It needs to be a healthy, wholesome approach to what I define as success.

Result: US$106,375, accomplishing a long-held dream, having many insights and realizations about my journey and making a ton of changes for the next phase.

So as you make your plans and goals, remember that there will be pros and cons. Be aware of the cost as well as the benefits. Take care of yourself, don’t get burned out, and constantly assess so you make smart moves toward your revenue and business goals. Don’t kill the Golden Goose which is YOU!

I truly hope this is helpful; please let me know your thoughts by responding to this LinkedIn post.

Making it out to the other side

 A post I wrote on building an online business with financial freedom and peace of mind as goals. #solopreneurjourney

This year marks the 14th anniversary of my solopreneur journey.

I started in 2010 and the path has not been starightforward.

I tried many things:
1. Proofread English documents while living in Germany
2. Designed photobooks for families celebrating milestones
3. Taught meditation and ran visualization workshops
4. Set up email marketing systems for solorpreneurs
5. Built websites for creative entrepreneurs (and continue to do so now)

I've struggled to figure out how to make it work as a self-employed biz owner.

I have had many moments where I wanted to give up.

Yes, crying on the living room floor was part of it.

During one of those years, I made less than 13K and lived in a 450 sq. ft apartment.

But I made it out the other side.

In the last four years, I've:
+ Built a 6-figure web design business
+ Served more than a hundred clients
+ Got noticed by and then worked with one of the biggest website-building platforms
+ Encouraged and helped hundreds of web designers on their path

So, what do I want to say with all this, you may be wondering:

It's this.

No matter how challenging your solopreneur journey is:

Don't judge yourself if you don't stick with one thing.

Experiment and try new things.

Keep showing up consistently.

Don't chase perfection; focus on commitment.

Keep a positive mindset. Negativity from others or your own mind is poison.

Remember you are good enough with or without your worldly accomplishments.

And...

Never ever give up on yourself.

Could it be that you don’t want passive income?

It’s rather this you are looking for.

I remember having a conversation with a friend of mine a while back. Both of us were self-employed and could relate to each other’s entrepreneurial journeys.

We wanted to make it happen with our businesses.

But we were struggling.

If you are a solopreneur or have a side hustle, you may be well aware of the struggles. From figuring out what skills the market will pay for, how much to charge for our services, and where to find the next client to how to balance work with rest, not feeling guilty for taking a vacation, how to deal with imposter syndrome and self-doubt, the challenges that we overcome are immense.

That’s why I consider running one’s own business a surefire path to personal and spiritual transformation.

But I digress.

So it was one of those days when my friend and I were lamenting about the up and down cycle of our business (a little bit of venting only, to let off steam). And that’s when she said, “Wouldn’t it be cool to make passive income? To earn income while we sleep or while we are on vacation? I would love passive income so much and not have to worry about all of this right now!!”

On the one hand, she was expressing her true desire for “easy money”. You know, work a little and get paid a lot.

But what she was truly saying was much deeper.

She is a hard worker and does not shy away from taking action. So it’s not like she doesn’t want to do the work. For her the term, “passive income” was a nice symbol of ease and abundance at that moment.

What she was feeling was the frustration of the grind that a self-employed or solopreneur business can be. Creating content, solving problems for clients, finding clients, taking care of the house and family, and on and on.

She wanted ease and flow in her life.

She wanted a break.

She just wanted a breakthrough.

Passive Income is Not Passive

Passive income. It seems so many people are wanting passive income or think that’s what they want. And that is what the marketers cater their marketing towards — the desire people have for money coming in, apparently with little or no work.

First of all, those who have generated “passive income” know that there’s nothing passive about it — unless it’s dividend income coming from your portfolio investments. But even that requires proper planning and careful selection for crafting a winning portfolio; thus requiring an immense understanding of the financial markets and even macroeconomics, which means getting educated and staying informed in that world. Hardly anything about that is passive!

Cristof Ensslin, a financial adviser at Pine Ridge Wealth an investment advisory firm, alerts us: “With investing, it takes, at the least studying the market or if you don’t want to do that, then hiring the right financial adviser and staying in touch with them, to stay on top of things. Done right, investing is highly leveraged but not passive.”

And just read the following quotes that debunk the passive income myth.

The bottom line is that passive income may seem like a free lunch, but there is nothing passive about it. — Melissa Houston, Forbes Dec 17, 2023

Anything capable of producing “passive income” is a full-time job — and the moment you stop caring about it, income stops. — Nicholas Cole, in this article Jan 14, 2021

“The courses, videos and social media content don’t create themselves,” he said. “None of this is passive.” — Luca Alboretti who creates free educational resources for real estate professionals, quoted in a New York Times article written by Lisa Rabasca Roep on Jan 27th, 2023.

Passive Income is a Misnomer

Passive income is a misnomer. It paints an inaccurate picture of what it seems we truly want.

What if what we truly desire is way deeper than that? And solopreneurs, freelancers, content creators, and self-employed folks have in their very fiber everything that demonstrates that depth of desire.

We say we want passive income but we are not afraid of doing hard work.

We say we want passive income but we don’t shy away from showing up, even after countless “failures”.

We say we want passive income but we are full of ideas on how to change things and make things better.

We say we want passive income but we are saying yes to requests from others so we can be of help.

We say we want passive income but we can’t stop thinking about our business even while on vacation if we take one in the first place.

I could go on.

What we want, what we really really want

So, it’s not passive income that we may be looking for, it seems.

Could it be that what we really really want is:

1. the freedom of doing what we love;

2. doing the work when we want it, with whom we want;

3. the satisfaction of having a meaningful impact on people’s lives;

4. the joy of creative expression, of learning, of following our curiosity;

5. the possibility of having no income ceiling;

6. leaving a wealthy financial legacy for our loved ones;

7. and making a difference for the causes close to our hearts?

Or when we say we want passive income, what we simply want is:

an asynchronous way of working where we don’t have to show up at a certain hour we can work whenever we want whether it’s 2 am or 2 pm, in between baby naps; we can go for a lunch break with a friend to take advantage of a sunny afternoon and then be able to work after 9 pm to get the thing done; a truly remote work so we can work from wherever we want; a work environment where goals and objectives are communicated in written or via recorded video; and where meetings and video calls are no longer a must.

On that last point, Sahil Lavingia, the founder of Gumroad has created a no meeting, no deadline, no full-time employees business model and is thriving.

So what is it for me?

Well, what I truly want is the freedom to do the work I love, remotely and asynchronously (no appointments and take breaks when I need or want), be creative and collaborate with those I want to collab with, be my own boss (rapid decision making is a plus), have income/profit ceiling that breaks through the societal gender inequality, have the revenue growth that I desire for my company and wealth for my family while making a difference for our audience and the causes I care about.

And oh, none of it needs to be passive. However, I would love a leveraged business model.

Perhaps, it would be worthwhile to re-evaluate what we mean when we say Passive Income. Is it code for the true desire for work freedom that we want as solopreneurs and content creators? If so, let each one of us decode it for ourselves so that we can create the life we really really want!

Sources:

Houston, Melissa. “There Is Nothing Passive About Passive Income .” Forbes, 17 December 2023, https://www.forbes.com/sites/melissahouston/2023/12/17/there-is-nothing-passive-about-passive-income/?sh=2054bd391a45 Retrieved March 13th, 2024.

Cole, Nicolas. “There Is Nothing Passive About “Passive Income”.” Medium, 14 January 2021, https://nicolascole77.medium.com/there-is-nothing-passive-about-passive-income-79e25032ce30 Retrieved March 13th, 2024.

Roepe, Lisa Rabasca. “What’s Passive Income? It’s Not What Influencers Say It Is.” New York Times, 27 January 2023, https://www.nytimes.com/2023/01/27/business/passive-income-job-retirement.html Retrieved March 13th, 2024.

🐬🐬🐬

5 tweaks I made that more than tripled my solopreneur revenue in one year

Blog #141: 5 tweaks I made that more than tripled my solopreneur revenue in one year

Tea Gardens at Munnar, Kerala, India. Photo by Vivek Kumar on Unsplash

How I went from $32K to $100K with these five adjustments

Running a solopreneur business is challenging. Every challenge you overcome in your business often reflects an inner transformation that has taken place within you.

So if you are on this one-person business journey, you have my awe and respect. And if you are struggling to hit your revenue goals despite working on all cylinders, I know exactly how you feel.

I was three years into my freelance web design business and aspired to make my first $100K in annual revenue. However, I was barely making $32K for the year even while working nights and weekends. I wanted to hit my desired revenue goal but was struggling to move the needle in any substantial way.

It was obvious that there were key things that were not really working in my business. I needed to change those if I were ever to get out of my revenue stalemate.

That’s when I decided to take a closer look at how I was running things and make some hard decisions. If you are in a similar boat as a service-based online entrepreneur, solopreneur, or a one-person business wanting to break through your current income ceiling, I wrote this article for you.

In this article, I will share with you five things I adjusted that led to a breakthrough and finally delivered me a $100K annual revenue for my one-to-one web design business. Here’s a summary:

1. Cut down your offers to two

2. Stop doing custom quotes

3. Prime your consultation calls to convert leads into clients

4. Offer a no-brainer package option

5. Invest in a tool for easily getting paid and getting contracts e-signed

Let’s dive right in!

1. Cut down your offers to two

Not an easy task but highly profitable!

I had begun my freelance journey with ConvertKit email marketing services. And as my skills developed over the course of time, I began offering all kinds of services. For instance, I did project management, social media planning, email marketing for Mailchimp, Mailerlite, ConvertKit, tweaks, and updates on Squarespace along with my signature web design services. I was diluting my offers with things that I was capable of doing but with each new offer, a new workflow and system had to be developed. Managing all those systems created clutter and crowded out the area where I wanted to focus: Squarespace Web Design. Plus, I was also launching a couple of courses, had online workshops on offer, and was creating blog posts and videos for my YouTube channel.

That’s when I cut out all my offers down to two:

1. Squarespace Web Design Packages

2. Hourly Maintenance Packages for clients for whom I have already built a website

I decided to say no to any projects that did not fit into my two main offers, even if the clients were amazing and they were willing to pay my prices. I also put a pause on conducting online workshops and content creation to focus on this one $100K goal.

If you find your freelance business bringing in revenue but you are starting to feel stagnated, think of how you can streamline your offers. You may have to let go of your most popular offers if they are too time-consuming or do not bring in much revenue. Reduce your offers down to one or two main offers and see your revenue begin to skyrocket.

2. Stop doing custom quotes

This is a controversial one since many in the service-based industry rely on custom quotes. In my view, custom quotes are hugely time-consuming. My consult calls were often long and drawn out and then I would spend 3 to 4 hours preparing a customized quote. Half a day went into client acquisition and then often these specific clients would not choose to work with me.

I knew I had to change this. I decided to craft a couple of design packages where I would deliver a set number of deliverables which clients can choose from if these packages fit their needs. I would determine the time it would take to complete these tasks and how much I would feel good to get paid for it all.

This one decision saved me a ton of time and actually led to closing more projects as clients knew exactly what they were signing up for even before they met me on the call. My prices were transparently listed on my website. So regardless of what your net worth is, my packages don’t change based on your wallet size! I liked the democratic feeling of that and that’s how I would love to be treated by people I hire as well.

Consider creating custom quotes in your freelance business. Whether you are a copywriter or a graphic designer or a fitness coach offering 1 to 1 services, create attractive packages instead of doing custom quotes. Price them well and then blow your clients away with awesome value.

Take this approach for a test drive. If you don’t jive with it, you can always go back to custom quotes. But if you do it right, packages will change your business for the better and you will see an increase in time, flow, and revenue in your business.

3. Prime your consultation calls to convert leads into clients

One of the problems I faced was converting interested people into clients for my web design packages. I realized that these potential clients were faced with information overload during the hiring process. First, there are many designers to choose from and then each one has their own, often, complicated system. Then the client speaks to me and hears one more business model that they had to now understand in order to decide if we were a right fit. Often my consult calls would drag on for an hour or an hour and a half and still not help the client to make a decision. So I decided to change how I conducted the consultation calls.

I implemented these changes:

1. Reduced the consult call to 30 minutes (if they wanted to chat more they could pay a consult fee)

2. Broke down my call into three main parts:
   a. the client’s problem/goal,
   b. info about my packages,
   c. getting booked, and next steps.

3. Changed how I presented my offer and added price anchoring to make it easy for clients to choose working with me

Having a structured consultation call has been a game-changer. If your calls are dragging on without clients deciding to hire you on the call, then you need to revise what you say on your consultation call.

To help you do just that, I have written out a minute-by-minute playbook of what you should say during your 30-minute complimentary call. I call it my 100K Consult Call Script and you can get it here — my gift to you.

Change your consult call structure, reduce the call down to half an hour, and present your offers using price anchoring. This will create a thrust in your airplane of a small business and your business will take off!

4. Offer a no-brainer package option

My design package at the time was priced at $3500 for a two-week website build for 5 pages. I was meeting a lot of clients who were just starting a new business for whom that was a high budget. Now my two-week design packages are at $9800 and may even be more by the time you read this. And yes, I enjoyed working on two-week websites. Clients were fun to work with and the website content was interesting to build.

But I didn’t like the feeling of turning away clients who clearly loved the idea of working with me, only if there was a better financial fit. However, I didn’t like the idea of reducing my prices on the two-week package for just those clients who could not afford my packages.

Enter: Website In A Day Package

Instead, I decided to reduce the time and deliverables. I came up with a Website In A Day package which I would deliver in a single day. It would only be a three-page website at US$1500 (later $1800) This pricing is likely more by the time you read this article or the package may no longer be on offer in the future).

Over time, I perfected this day-long design process. I made it super streamlined with me knowing every task that needs to get completed and by when. Clients loved the affordability and the fast turnaround aspect, plus they loved that they could get to work with me at a price point better suited for their new business.

This one offer was exactly what folks were looking for. In 2022, I booked 28 Websites In A Day which made for 42% of my annual revenue goal.

If you are a web designer or freelancer service-based business owner wanting to hit the $100K mark in your business, such a streamlined no-brainer package will help you get there.

5. Invest in a tool for easily getting paid and getting contracts e-signed

This one investment has had an immense ROI (return on investment) in my business because it made it super easy for clients to hire me. Before this app, I would send my clients a digital contract in one email from an app. Then I would send them a payment link or an invoice from another app. Clients would either sign the contract but not pay on time or pay but not have the contract signed on time. This caused unnecessary delays and confusion.

When I invested in Honeybook, this changed overnight. Honeybook have a brochure feature which I have not seen anywhere else: it allows you to send one email that has both the payment button as well as the e-contract for e-signature.

One. Single. Email.

I created a template for this which I would then customize for each new client project — so creating the contract and payment email would take about 20–30 minutes vs several hours before Honeybook.

Honeybook* (affiliate link) is just one example. There are other tools and if you find one you like, go for it. My point is: find a system/app that makes the hiring process easy for your clients so you can get to work and focus on the creative part of the design business.

On a side note, I do want to mention that I have always gotten paid in advance by my clients, either online or in person. Having the money question out of the way has opened up my creativity and focus so that during the project I am not worried about whether or not I will get paid. I highly recommend getting paid well before the project starts so you too can unleash your creativity and serve your clients in the best possible way. Clients have had no issues paying upfront, it’s only a mental hurdle in the mind of the freelancer that folks won’t want to do it. This is a topic for a whole other article but I wanted to mention it here briefly.

So there you are. Five changes that helped me hit my coveted goal and actually more than tripled my revenue from $32,171.30 in 2021 to $106,375.28 in 2022. I invite you to consider these changes in your business and see what happens:

1. Cut down your offers to two

2. Stop doing custom quotes

3. Prime your consultation calls to convert leads into clients

4. Offer a no-brainer package option

5. Invest in a tool for easily getting paid and getting contracts e-signed

Let me know in the comments how you would apply these 5 points and whether you have them implemented.

PS: For more tips and invites to trainings on how to grow your freelance online business, join the Abundant Creative Newsletter here.

Content Creation & Overcoming the Pressure For Excellence

Blog #140: Overcoming the Pressure For Excellence

Photo by Jr Korpa on Unsplash

Being an expert on a topic is great. And hopefully, you are on the journey to becoming good at whatever it is that you want to do.

But right now, if you don’t consider yourself an expert, let that not stop you from starting. How?

You do that using three specific ways of thinking that I will share in this article.

The Excellence Pressure & The Heavy Mental Cost
There is a real drive for excellence in our culture. Whether it is getting straight A’s, being multi-disciplinary or well-rounded in all subjects, and earning a high income, the emphasis on being really really good is tremendous. It comes from our parents, our friends, from pop culture and media at large. Some of it is also self-created, of course.

Although creating excellence in any field is a worthy aspiration, the pressure when not handled right starts killing our spirits and our creativity and unfortunately, also literally killing us. It can show up in being prone to illness, becoming unhealthy in our food intake, and postponing movement. It shows up in emotional distress and the inability to deal with setbacks we face in life such as heartbreak, job loss, or other types of hardships, and sadly, shows up as countless people of all ages succumb to the pressure that leads to suicide.*

The need to be good, nay, excellent at something even before one has begun is something I have felt every time I write a blog or Medium article. I feel it before I post on Linkedin or begin to create content for YouTube.

These are some thoughts that fly through my mind:

I am not an expert. This exact topic has been written about by people before. And they have written better pieces of work. Plus, they are Stanford or Harvard professors who have written books and taught the subject for decades.

So the conclusion I make is:

Whatever I say or write will be irrelevant, will not be excellent, and cannot be of value as a result. Thus, no one will watch it or read it. I should just give up, curl up in a ball, and go hide under a rock.

Yes, I know. It’s intense!

This is something I have often felt; far too often. I felt it before writing this article.

And I share this because there is a false sense of perfection that we feel the need to present to the outside world. How many times have you put your “game face” on right before a client call on Zoom, having just cried your face off a few minutes before? I have. Plenty of times.

While researching for this article, I came across this article in the New York Times* about the “practice of acting happy and self-assured even when sad or stressed”. The article presents this description of students on college campuses who feel the pressure to put up a positive front even when they are facing hardships:

”In 2003, Duke jolted academe with a report describing how its female students felt pressure to be “effortlessly perfect”: smart, accomplished, fit, beautiful and popular, all without visible effort. At Stanford, it’s called the Duck Syndrome. A duck appears to glide calmly across the water, while beneath the surface it frantically, relentlessly paddles.”

The Duck image says it all.

Translate the above to the pressure of perfection in writing and creating content and you get the point.

To break this chain of thought, I then, have to actively remind myself of a few very healthy, wholesome pieces of advice:

1. “What a terrible conclusion!”

First, “What a terrible conclusion!” This makes me laugh because it’s a line from one of my favorite SNL skits ( see 1.48 seconds into this clip or watch the whole 5 min! The Nuni’s (Natalie Portman) new boyfriend Geoff (Jason Sudeikis) asks whether Gorillas were killed to make the “hair chair” he is sitting on. Then the mom, Nuni (Maya Rudolph) responds, “What a terrible conclusion!” in the most funny way, at least to me. And it makes me laugh each time. My husband and I say this line to each other whenever we have a misunderstanding of some sort and we break into laughter.

This is a scene at our home: One of us says,” The cats look hungry. It seems that no one fed them.” To which one of us replies, ”What a terrible conclusion!” We both break out in laughter.

Okay, I digress.

So I remind myself that because I am not an expert or don’t have degrees or decades committed to the subject, doesn’t make my writing any less valuable. “That’s a terrible conclusion”, I say to myself. By that logic, no one would ever say a word or write a thing until they had already reached excellence. This of course doesn’t mean I don’t work towards excellence. But on the path to it, I can still be making a difference.

2. Make a Contribution to the Conversation

Denise Duffield Thomas of the Lucky Bitch books has a piece of advice that I want to share with you. She says to think about anything you are doing as “making a contribution” to the conversation. She is a money mindset author and coach. When she was starting out, she understood that there were other money experts out there like Suze Orman. But instead of letting that discourage her, she decided to contribute to the conversation of improving our money mindset - sharing her angle, her thoughts, her experiences.

I love that. Because now, with that kind of approach, the pressure is off. You are contributing to the conversation not necessarily having to be the last word on any topic.

3. Be an Enthusiast
Another way to think about it is how Gary Vee puts it: Be an enthusiast.

Create content and in doing so, show your enthusiasm about a topic, you get to learn about yourself and what you are curious about. Share your enthusiasm on the topic and you don’t have to be an expert.

Don’t claim to be an expert. Simply share your enthusiasm!

So whether you remind yourself of “what a terrible conclusion!” you are making when you count yourself out or to contribute to the conversation or be an enthusiast on a topic, remove the pressure on yourself that is stopping you from creating and bringing your gifts to our world.

This is a surefire way to remove the fear of not being perfect in what you are creating. Let there be typos. I have seen typos in best-selling New York Times books that had a team of editors and years of production time. Allow yourself to be human! This advice is for me as much as for anyone reading this article.

All of this will help you to create, innovate, and move forward. It will remove the hurdle of waiting until you are great at something.

Start now.

Do this now.

And the fruit of this process might just be you demonstrating excellence.

Share your experience with this in the comments. I would love to know what goes on your mind when it comes to creating.

PS: For more tips and invites to trainings on how to grow your freelance online business, join the Abundant Creative Newsletter here.

Sources:

Robinson Ph.D., Bryan. “Grappling With The Rise Of Work-Related Suicide During The Pandemic: How To Support Yourself And Fellow Coworkers.” Forbes, 5 Sept. 2020, https://www.forbes.com/sites/bryanrobinson/2020/09/05/grappling-with-the-rise-of-work-related-suicide-during-the-pandemic-how-to-support-yourself-and-fellow-coworkers/?sh=6aa65bf548d2 Retrieved on Feb 6th, 2024

Scelfo, Julie. “Suicide on Campus and the Pressure of Perfection.” The New York Times, 2 Aug. 2015, https://www.nytimes.com/2015/08/02/education/edlife/stress-social-media-and-suicide-on-campus.html Retrieved Feb 6th, 2024

SNL. “The Art Dealers: Their Daughter’s New Boyfriend” YouTube, 1 Feb 2018, https://www.youtube.com/watch?v=xVqagvk7dLw

GaryVee. “A Rant That Will Destroy Your Imposter Syndrome On Social Media” YouTube, 9 Aug 2022, https://www.youtube.com/watch?v=KpVX4jJNu4k

24 Tools I Use To Run My Freelance Web Design Business

Blog #139: 24 Tools I Use To Run My Freelance Web Design Business

Photo by Gaelle Marcel on Unsplash

Recently, I reviewed all the tools that I use in my freelance web design business. I like to take an inventory from time to time to see where I can invest in tools that will help me simplify and streamline my business, and remove those that don’t serve me anymore.

In 2024, it turns out I currently use 24 tools to run my business and deliver my design packages. In today's article, I am breaking them into six categories so it’s easier to follow: client acquisition and communication, payments, design, organization and project management, legal, finances, taxes, admin, content production, and social media.

I. Client Acquisition and Communication

1. Zoom: Zoom for consult calls, and client communication during projects as well as webinars and paid workshops.

2. 9Designs/Squarespace Marketplace: This is my main source of client projects. Many new designers hesitate to go on a freelancer platform because of the fees they charge. But if you are not booked out or making the revenue goal you want, getting a profile set up on a platform like Upwork or others and diligently applying to jobs will make a huge difference. Remember it won’t be forever, just to get your foot into the door.

3. Squarespace (Hosting, Domain, Client intake, online presence): This is where I host my website, purchased my domain, and have an online presence. As a Squarespace web designer, this makes sense.

4. ConvertKit: This is my email marketing platform. Mailerlite is my second favorite as it is cheaper and delivers the key features that Convertkit delivers. But the user interface and ease of use of ConvertKit keep me there for now.

5. Google Workspace (for email): This is where I get my business email from.

6. Google Drive (for client content): I use Google Drive to receive all client content including text, images, logos, and links. They also fill out two questionnaires which are hosted on my website.

7. Keynote: I love using Keynote, mostly for presentation slides for my webinars or YouTube videos. I have also used Google Slides, which I may switch to in the future.

8. Pages: I love Pages for creating PDFs - such as my welcome package, finished website PDF, and my Bio/Testimonials PDF that I send to any new client inquiring about a project.

9. WeTransfer: If I am not sending a recording link of my website launch training on Zoom, I may send the entire video recording via WeTransfer.

10. Acuity Scheduling: This is the app that I got legacy pricing on as I was using it when Squarespace first acquired it. So I have all my consult calls on there. Calendly, and Whereby are my other alternatives.

11. Loom (for client communication): During my two-week design project workflow, I will often use Loom for presenting my design draft or asking a question to a client. This allows for more asynchronous communication and avoids lengthy meetings on Zoom.

12. Honeybook: This tool can be it’s own productivity app. But I primarily use it for sending a single email that has both the payment link and the contract in one. This has saved countless hours of back and forth and got me booked faster.

II. Payments

13. Stripe: Stripe is the tool I use for receiving payments for clients who book me directly via my website or if I have digital products or live paid workshops.

14. Paypal: Paypal is the payment processor that I use to get paid for my projects via 99Design. Squarespace integrates with both Stripe and Paypal, so if you create a product or service there, you can offer both options to your clients.

III. Design

15. Canva: Mostly for creating video clips, documents, and some graphics.

16. Picmonkey: I use Picmonkey for image alterations, enhancement and YouTube thumbnails

IV. Organization and Project Management

17. Notion: This is now my entire business operations. I have my goals, workflows, content creation, everything in Notion.

18. Milanote: Milanote is where my headquarters used to be. I have moved most of my things from Mila to Notion but still have some archives there which I would like to eventually move to Notion and have a single online headquarters.

(See also point 6). Google Drive: (Google Docs and folders for client content) Google Drive is mostly for clients to send me their content inside Google Docs and folders.

V. Legal, Finances, Taxes, Admin

19. Turbo Tax: I use Turbo Tax to pay my taxes.

(See also point 6) Google Drive (Finance Spreadsheet): This is where I track my income and expenses. I find it very encouraging to track income and potential income in here.

VI. Content Production and Social Media

20. QuickTime: Quicktime is what I use for recording my screen and also my face for YouTube tutorials.

21. iMovie: This is my editing software. I am keeping things simple with video editing. I may explore other options like Final Cut Pro or hire a video editor when things progress in my content creation branch of my business or for course creation.

22. YouTube: All my long-form videos are published on YouTube. This is part of my leveraged business model.

23. LinkedIn: Also part of my leveraged business model, LinkedIn is where I post short-form content and link it to my website.

24. Medium: Also part of my leveraged business model, Medium is where I post my long-form content and link it to my website.

These are all the paid and free tools I use in my one-to-one web design business. I have also used Upwork in the past for client acquisition and Teachable/Crowdcast for course hosting and webinars but I don’t use these anymore. I may have a section for courses and digital products here later when I grow that part of my business.

There you have it: six categories and 24 tools to grow and build my solopreneur online web design business. Post below in the comments any apps that are critical to your business or alternatives you think I should consider to those I am currently using.

PS: For more tips and invites to trainings on how to grow your freelance online business, join the Abundant Creative Newsletter here.

Cop-out or Commitment to 10X

Blog #138: Cop-out or Commitment to 10X

Photo by Rohan Reddy on Unsplash

What feels like a commitment to you, may look like a cop-out to others.

That’s what happened recently when I called off a new project even before it began.

The project was a new YouTube interview series where I would chat with web designers, freelancers, and content creators. The aim: to help freelancers build and grow their solopreneur business online.

It was exciting. Four people booked to be guests. But as it got closer to getting things organized, I felt this increasing unease. After a day of feeling a knot in my stomach, I called it off.

From the outside, this looks like a cop-out. I seem unreliable and flip-floppy in my decisions. But on the inside, this took courage. Courage not only to write that message to my guests but courage to stay committed to my Unique Ability.

I was committing to my Unique Ability.

What is “Unique Ability”?

At the start of this year, I learned deeply about this idea in the book, 10X is Easier than 2x by Dan Sullivan and Dr. Benjamin Hardy. They write that your Unique Ability is “where you have superior skills, where you’re intrinsically motivated and are energized and engaged, and it’s where you see a never-ending possibility for improvement.” It’s about becoming familiar and really clear about what you like and dislike and that your judgments about your experience are completely valid. It’s becoming open to your preferences and not letting other people’s opinions about what you do affect you.

”Unique Ability is qualitative and individual, it’s extremely unique value that only you can create…It’s a combination of a degree of skill as well as an extreme degree of uniqueness.” - Dan Sullivan and Dr. Benjamin Hardy

It’s akin to what I have heard Oprah Winfrey in her talks and speeches mention repeatedly when she said, “I want to fulfill the highest, truest expression of myself as a human being.”

But as the authors write in the book, committing to one’s Unique Ability is the “hardest and most intense thing you will ever do.” It’s about taking inventory of where you are investing your time and what activities are taking up your mental bandwidth.

That takes courage. Saying no to invitations is hard. Choosing to work a 4-day week is not easy. Filling up your calendar with the most important items will lead to very little time remaining for anything else. And canceling projects you asked your guests to join, not just once, but twice, does feel awkward.

“I want to fulfill the highest, truest expression of myself as a human being.”

— Oprah

Facing One’s Ego

Sometimes you’ve got to face your past decisions. The first time I canceled the YouTube interview series was because I had already a very full schedule and I was trying to squeeze-in one more thing into my calendar. I could see that I was moving toward burnout very fast this way. So I dropped the project.

The second time I canceled the project was out of a renewed sense of self-awareness.

"As you develop your Unique Ability...You'll stop forcing yourself to do anything you don't want to do. You'll accept and live by what psychologists call pull motivation, rather than push motivation. When you're pulled by what you want and what excites you, that's freedom and intrinsic motivation. You'll no longer operate based on need, but want." - Dan Sullivan and Dr. Benjamin Hardy

After taking time to reflect on my goals, I realized that starting the interview series was based on a need, not a true desire or want. I was giving in to this idea that creating a YouTube interview series is something I "should" do because I heard or read somewhere that this is a great way to build an audience and grow my business. Although I was excited about meeting the guests and asking them questions, the whole logistics of conducting the series, editing, and putting it all together was something that had begun to drain me. Sure, I can outsource all of that but the project as a whole was making me feel out of my element. I started to get this feeling that I should dye my hair, buy new makeup, and change who I essentially am so I can be “good enough” to host the show!

Changing myself to be “good enough”! Phew! These are all signs that I was embarking on this project because of some idea that was not inherently mine. It was not an authentic desire driving me forward. It came from a feeling that I “should do” this. And that is not healthy or wholesome.

Questions You Can Ask Yourself When Making Decisions

If you are faced with a decision and don’t quite know which path to take, ask yourself these questions. Then assess if a project or a decision is something you want to embark on and if it’s helping you towards your 10x goals.

1. Is this in alignment with my Unique Ability?

2. Is this something that is fun, enjoyable, or inspiring?

3. Will this project help me explore the edge of my 20%?

Letting Go is Part of Embracing The 20%

One of the ideas in the book is about letting go of the 80% to focus on the 20%. This 20% is the edge where you take what you are really good at and get even better. It’s connected to going 10x which is an ongoing process of increasing the quality and decreasing the quantity of what you do. The 20% of everything you do is where the magic lies, allowing you to focus on the 10x goals, and that requires you to focus on fewer things than many.

Letting go more and more of the 80% that takes up your time is essential if you want to go 10x. This doesn’t necessarily mean eliminating it altogether, of course; it can mean delegating to a new hire or automating the tasks. But it is also about letting go of that which is not serving your 10x goals.

Committing to Your Unique Ability

As I read the chapter on Unique Ability in the book, I realized that if I am not enjoying the things I am doing in my business, then I shouldn’t be doing them. Either eliminate or delegate. As soon as I made the decision to call off the interview series, a knot in my stomach seemingly released. I felt at ease. I felt free.

Diving deeper into what inspires me, I realize that what I truly want to do is write and share ideas, insights, and strategies that can help online entrepreneurs and freelancers succeed. It’s not making YouTube interview videos unless I can tap into it from a true desire that brings joy and excitement and I am open to that happening at a later time.

Letting go of something you’ve started is okay. Even if it seems to others as wishy-washy behavior. You are allowed to re-commit to your most important priorities, to your 10x goals, to your Unique Ability. What others think of how you commit your time is none of your business!

I am committing to my Unique Ability.

…

PS: If you are on LinkedIn, I invite you to ​connect with me​ there for more conversations and connections. If you want more tips and invites to trainings on how to grow your freelance online business, join the Abundant Creative Newsletter here.